Privacy Policy & Data Protection
Your privacy is fundamental to our mission. Learn how we protect, collect, and use your personal information responsibly in our real estate education programs.
Last updated: August 12, 2025
Our Commitment to Data Protection
PropertyMaster Academy is committed to protecting your privacy and ensuring transparent handling of your personal information. We collect and process data to provide exceptional real estate education services, improve our programs, and deliver relevant marketing communications about career opportunities in Japan's property market.
We partner with leading advertising platforms including Google, Facebook (Meta), and Microsoft to reach prospective students and optimize our educational marketing efforts. This policy explains our data collection practices, your rights, and how to exercise control over your personal information.
Data Controller: PropertyMaster Academy operates as the data controller for all personal information collected through our website and educational programs, ensuring compliance with applicable privacy laws including GDPR and CCPA.
Data Collection by Advertising Platforms
Google Services Data Collection
Google Analytics Data Points
- • Page views and session duration on educational content
- • Bounce rates and user flow through program information
- • Device information including browser and operating system
- • Geographic location data for regional program targeting
- • Referral sources and search query information
- • Custom events for form submissions and inquiries
Google Ads Collection
- • Conversion tracking for enrollment and consultation requests
- • Remarketing audiences based on program interest areas
- • Cross-device user identification and behavior patterns
- • Interest categories related to real estate and education
- • Ad interaction data including clicks and impressions
- • Demographic insights for audience optimization
Data Retention: Google Analytics retains data for 26 months by default, while Google Ads data follows Google's advertising retention policies. Cross-device tracking enables comprehensive user journey analysis across multiple touchpoints.
Facebook/Meta Data Collection
Facebook Pixel Events
- • Page views on program and service pages
- • Contact form submissions and enrollment inquiries
- • Video views of educational content and testimonials
- • Button clicks on program registration and information
- • Content engagement including time spent and scrolling
- • Custom conversions for specific educational goals
Custom Audiences Creation
- • Website visitors segmented by program interest
- • Lookalike audiences based on successful graduates
- • Engagement-based audiences from video and content
- • Retargeting lists for incomplete enrollment processes
- • Cross-platform data integration with Instagram
- • Behavioral patterns for career-focused advertising
Cross-Platform Tracking: Facebook Pixel integrates with Instagram and WhatsApp for comprehensive social media advertising. Data is retained for 180 days for remarketing purposes and longer for analytics insights.
Microsoft/Bing Data Collection
UET Tag Tracking
- • Conversion tracking for Bing search campaign results
- • Goal completion measurement including form submissions
- • User action sequences throughout the educational journey
- • Custom event tracking for program-specific interactions
- • Revenue tracking for enrollment and course purchases
- • Cross-device behavior analysis for comprehensive insights
Remarketing & Personalization
- • Remarketing lists based on educational content engagement
- • Audience segmentation for luxury property specialists
- • Search query data for keyword optimization
- • Demographic information for targeted advertising
- • Microsoft Account integration for enhanced targeting
- • Professional network data from LinkedIn integration
Data Integration: Microsoft Advertising leverages data across Bing, LinkedIn, and Microsoft ecosystem for professional targeting. Data retention follows Microsoft's 390-day maximum policy for advertising purposes.
How We Use Your Data
Purposes of Data Processing
Educational Service Delivery
Providing real estate training programs, course materials, certification processes, and student support services throughout your educational journey.
Marketing and Advertising
Promoting relevant educational programs, career opportunities, and specialized training based on your interests in real estate and professional development.
Analytics and Optimization
Analyzing website performance, educational content effectiveness, and user experience to continuously improve our training programs and services.
Security and Fraud Prevention
Protecting against fraudulent activities, ensuring platform security, and maintaining the integrity of our educational systems and student data.
Legal Compliance
Meeting regulatory requirements for educational institutions, tax obligations, professional certification standards, and consumer protection laws.
Customer Support
Providing technical assistance, answering program inquiries, managing enrollment processes, and supporting career guidance for students and graduates.
Legal Basis for Data Processing
Consent
For marketing communications, advertising cookies, newsletter subscriptions, and optional data collection that enhances your educational experience.
Legitimate Interest
For website analytics, security measures, fraud prevention, and improving our educational programs based on user behavior and feedback analysis.
Contract Performance
For enrollment processing, course delivery, certification issuance, and all activities necessary to fulfill our educational service agreements with students.
Legal Obligation
For tax record keeping, regulatory compliance for educational institutions, professional certification requirements, and responses to lawful government requests.
Data Sharing with Third Parties
Advertising Partners
Google Ecosystem
Analytics, Ads, Tag Manager, YouTube advertising for comprehensive education marketing
Meta Platforms
Facebook, Instagram, WhatsApp for social media marketing and professional network outreach
Microsoft Network
Bing Ads, LinkedIn professional targeting, Microsoft ecosystem integration
Essential Service Providers
- Web Hosting & Cloud Services: Secure hosting providers and cloud storage services for educational content delivery, website performance, and data backup systems
- Email Service Providers: Professional email platforms for educational communications, course updates, and marketing newsletters to prospective and current students
- Payment Processors: Secure payment gateways for enrollment fees, course payments, and certification costs with industry-standard encryption and fraud protection
- Customer Support Tools: Helpdesk platforms and communication tools for student support, technical assistance, and educational guidance throughout programs
International Data Transfers
Transfer Safeguards
- • EU-US Data Privacy Framework compliance for US services
- • Standard Contractual Clauses (SCCs) for non-adequate countries
- • Adequacy decisions for transfers to approved countries
- • Data localization requirements for certain jurisdictions
Recipient Locations
- • United States (Google, Facebook, Microsoft services)
- • European Union (hosting and analytics providers)
- • United Kingdom (cloud services and support tools)
- • Singapore (Asia-Pacific data processing centers)
Your Rights and How to Exercise Them
GDPR Rights (EU/UK Residents)
Right to Access
Request a copy of your personal data including educational records, interaction history, and advertising profiles we maintain
Right to Rectification
Correct inaccurate or incomplete personal information in your student records and marketing profiles
Right to Erasure
Request deletion of your personal data, subject to legal retention requirements for educational and tax records
Right to Restrict Processing
Limit how we use your data while we investigate accuracy disputes or assess legitimate grounds for processing
Right to Data Portability
Receive your educational data in machine-readable format to transfer to another educational provider
Right to Object
Opt-out of marketing communications, advertising profiling, and data processing based on legitimate interests
Right to Withdraw Consent
Revoke previously given consent for marketing, cookies, and optional data collection at any time
Right to Lodge Complaint
File complaints with your local data protection authority if you believe your rights have been violated
CCPA Rights (California Residents)
Right to Know
Understand what personal information we collect, sources of collection, purposes for use, and third-party recipients
Right to Delete
Request deletion of personal information, subject to exceptions for legal obligations and business purposes
Right to Opt-Out
Opt-out of sale or sharing of personal information for advertising and marketing purposes
Right to Non-Discrimination
Receive equal service quality regardless of exercising your privacy rights under California law
Direct Platform Privacy Controls
My Ad Center
Google advertising controls
Privacy Center
Facebook privacy settings
Privacy Dashboard
Microsoft privacy controls
Contact Form
Direct privacy requests
Data Retention and Deletion
Data Retention Periods
| Data Category | Retention Period | Purpose |
|---|---|---|
| Contact Form Data | 3 years from last interaction | Student support and follow-up communications |
| Google Analytics Data | 26 months (default setting) | Website optimization and performance analysis |
| Marketing Data | Until consent withdrawn or 2 years inactive | Targeted advertising and program promotion |
| Educational Records | 7 years after graduation/completion | Certification verification and legal compliance |
| Security Logs | 90 days | Fraud prevention and security monitoring |
Deletion Procedures and Timelines
Automatic Deletion
Data is automatically purged after retention periods expire, with monthly automated processes to remove outdated information from active systems.
Manual Deletion Requests
User-requested deletions are processed within 30 days, including coordination with third-party platforms for complete data removal.
Anonymization Alternative
Where legally permissible, data may be anonymized rather than deleted to preserve educational research and program improvement insights.
Backup System Purging
Backup systems are purged within 90 days of deletion requests to ensure complete removal from all data storage systems.
Legal Exceptions to Data Deletion
- Legal Obligation to Retain: Tax records, educational transcripts, and certification documents required by Japanese law and regulatory authorities
- Legitimate Business Purposes: Financial records for accounting, contract fulfillment evidence, and professional certification verification requirements
- Security and Fraud Prevention: Data necessary to protect against fraudulent activities, maintain security systems, and prevent harm to our educational community
- Freedom of Expression: Public testimonials, reviews, and educational content contributions that constitute legitimate expressions of opinion
Privacy Questions and Requests
For any privacy-related questions, data access requests, or to exercise your rights regarding personal information, please use our contact form. We respond to all privacy inquiries within 30 days and are committed to resolving any concerns about your data protection.